As a family of entrepreneurs, we take pride in supporting each other’s success.
My two younger brothers, Steve and Mark, are a testament to this spirit.
Steve has been running his own marketing agency since 2004, and Mark heads Malybuilt, a family-owned restoration and roofing company.
In 2015, we partnered with Steve to bolster the agency side of our business.
While we’re best known for our digital marketing prowess, our collaboration with Steve has allowed us to excel in innovative, results-driven advertising strategies that combine digital and traditional methods.
When Mark and Malybuilt approached our agency to create a marketing campaign for their business, we knew this was our chance to think outside the box.
And that’s exactly what we did, winning the prestigious 2023 American Marketing Association (AMA) Lincoln Prism Award for our traditional marketing campaign case study, “The Adventures of Nimbus and Dimbus.”
Discover how this unique campaign combined traditional and digital advertising channels to drive extraordinary growth for Malybuilt.
Traditional Marketing Campaign Case Study: The Adventures of Nimbus and Dimbus
Our award-winning traditional marketing campaign, “The Adventures of Nimbus and Dimbus,” features a six-video series that follows two ‘cloud’ brothers as they unintentionally wreak havoc on houses and neighborhoods while trying to have fun.
This engaging and memorable campaign struck a chord with audiences, yielding impressive results:
- 112% increase in organic search
- 231% increase in website traffic
- 628% increase in leads
The Synergy of Traditional and Digital Advertising Channels
Our traditional marketing campaign case study highlights the power of integrating traditional marketing channels, such as TV commercials and print ads, with digital ad spend.
By tapping into multiple channels, we maximized reach, amplified our message, and connected with a broader audience.
If your business is already advertising online, you might be pleasantly surprised by the cost-effectiveness and profitability of incorporating traditional marketing channels into your strategy.
Unlock Your Business Potential with Our Expertise
Our team is eager to apply our award-winning techniques and experience to help your business thrive.
Whether you’re looking to enhance your digital campaigns with traditional advertising channels or launch an entirely new marketing strategy, our team is here to guide you toward exceptional results.
