The Offer & Ad Account Audit

Process

Both calls = onboarding + findings. Do not market a separate third sales call as part of this scope.

Part 1 — The Offer Audit

What we research about your offer and your market, before judging a single ad:

• Five marketing avatars — who they are, what they struggle with, and the hooks that reach each one.
• Top 20 competitors mapped — direct, indirect, and adjacent.
• Top 10 competitors reverse-engineered — offers, pricing, funnels, messaging, and live Meta ads with links.
• Other channels scan — where those competitors advertise beyond Meta.
• Red ocean / blue ocean analysis — saturated messaging vs open positioning.
• Offer and funnel review — pages, opt-in, emails, follow-up vs research.
• Organic content review — posts strong enough to become paid retargeting.
• Strategic creative brief — avatar-by-avatar angles, hooks, and creative direction.

Part 2 — The Ad Account Audit

• Account structure — campaigns, ad sets, ads, naming, budget, wasted overlap.
• Settings — objectives, optimization events, attribution, placements, Advantage+.
• Targeting — audiences vs buyers; exclusions; Hot 7 / 28 / 90 retargeting pools.
• Creative and performance — which ads carry results, fatigue, hook/hold, cost per result.
• Tracking — pixel/dataset and conversion events as configured.
• Funnel math (the slide rule) — click → registration → show → sales call → customer, with a value on each step.
• Findings and a 60-day testing plan — what to fix, what to test, and in what order.

Deliverable — your static Marketing DNA site

• A dedicated private site holding the full audit: market research, avatars, competitors, red/blue ocean, offer findings, ad account findings, funnel math, and the 60-day testing plan.
• Static means a complete snapshot at delivery — not updated ongoing unless you become a client under a separate agreement.
• You keep the site contents and all research whether or not we work together afterward.

Access — view only

• VIEW-ONLY Meta Business access is required before research begins. Exact partner-setup steps are provided after purchase, not beforehand.
• Ad account: view performance only. Facebook Page and Instagram: view content and insights.
• We cannot create, edit, pause, launch, delete, or spend. No publish, billing, or password access.
• Not needed: pixel/datasets, customer lists, billing. You can remove access when the audit is complete.
• You also provide funnel links and past promotional emails/ads for the one funnel being audited.

Data ownership

You own all of it. We do not sell or share your data. Ongoing engagement rights, if any, are defined in a separate written agreement.

The live checkout experience remains at audit.yourad.coach. Local copy follows the current one-pager scope.